Serrano.ltd
Helping global fashion brands source, scale, and ship with confidence through a modern digital experience.
Services
Landing Page Design, Performance
Tools
Framer, Figma
Value
Highly customize, high performance
Timeline
3 weeks
Project Overview
Designed a modern sourcing platform for Serrano that simplifies global apparel sourcing while building trust through a clean, conversion-focused digital experience.
The Problem
Serrano needed a modern website that could clearly present its sourcing process, global operations, and sustainability standards while improving communication with international fashion brands.
The core challenge was to create a playful, emotionally engaging experience that reflects the joy of pet care while maintaining a clean, frictionless onboarding flow for users making service decisions.
Additional UX problems we identified:
Presenting complex sourcing workflows clearly
Building credibility with global clients
Improving mobile browsing experience
Structuring large amounts of business information
Creating stronger enquiry-focused navigation
The Solution
We redesigned the experience with a minimal, professional, and mobile-first approach focused on clarity and trust.
Additional Key Solutions :
Structured content hierarchy for faster scanning
Interactive FAQ experience for quick answers
Simplified global presence visualization
Strong CTA placements for enquiry generation
Modern card-based layouts for readability
Sustainability-focused storytelling sections
Consistent branding and typography system
Typography & Colors
+42%
+36%
-31%
+48%
Project Conclusion
Serrano’s new digital experience successfully transformed the brand into a modern global sourcing platform with improved clarity, stronger trust signals, and a cleaner conversion-focused user journey.
